Laura Petter, Fashion Institute and Design and Merchandising grad and Lakewood dweller, launched this new dual-personality online boutique named for the most exciting month in fashion. Shop The Showroom side for “hard-to-find fashions by rising star designers” or head over to The Street to find affordable, trend-heavy pieces. The Showroom currently houses a Julie Michel asymmetrical watercolor print top, Love, Zooey leather panel pencil skirt, and cheeky Bidbi canvas totes (all under $300). Each item offers a short bio on its up-and-coming designer. The Street is currently peddling lots of green (St. Patrick’s Day, perhaps?), a lace cut-out mint high-low dress, a colorblock bustier, and a cross print kimono, all under $100. Via press release, Peter says, “In LA, I was surrounded by so many undiscovered fashion-forward designers that were talented and had a great eye for style, so I started creating a list of my favorites. ShopSeptember is my fashion designer diary.” As for favorite ShopSeptember journal entries as of late: I’ll take this cozy Phoebe long-sleeve top from The Showroom and this girly, sunshine yellow lace panel dress from The Street.