Find a back issue

New, Dallas-Based Mizzen+Main Moisture-Wicking Dress Shirts Are Here

Mizzen+Main waffled dress shirt
Mizzen+Main textured dress shirt, $99. (photo courtesy of Mizzen+Main)

When SMU grad Kevin Lavelle spent an internship in Washington D.C., he didn’t realize it would lead to an invention, but when he watched a man dripping in sweat head into a meeting with a congressman, he knew there was a need for a more comfortable men’s dress shirt that could withstand a little heat. Yesterday, his new business launched online. Introducing: Mizzen+Main, U.S.-made moisture-wicking, wrinkle fighting, dry clean-free men’s dress shirts. Heard of Under Armour or Nike Dri-Fit? It’s sort of like that, except in the form of trim-fitting, button-front, business-friendly men’s shirts that look like their starchy, less comfortable cousins. Two versions of the shirt are now up for grabs. (In waffle texture or smooth, both in white.) If the special launch price of just $99 per shirt–or the fact that you can toss these babies in the washing machine and hang them up to dry–doesn’t get you e-shopping, head to the Mizzen+Main Launch Party on Thursday, July 26 to cop a feel of these smooth, sweat-proof shirts in person at the Fashion Industry Gallery. There will be bites by Bolsa Mercado and an open bar from 6 pm to 8 pm. Plus, Mizzen+Main will donate a portion of each purchase to wounded veterans and their families. The evening’s honorable recipient is Taylor Morris, wounded Navy explosives specialist, who lost all four limbs in Afghanistan in May 2012. RSVP here.

Read This Next

5 comments on “New, Dallas-Based Mizzen+Main Moisture-Wicking Dress Shirts Are Here

  1. I love the cut of the shirts and I was interested on the pricing awnd color options.

  2. Launch price special is $99, and all shirts are white in this initial run. We’ll be adding colors and new patterns soon!

    Thanks for your interest Tarence!

  3. Pingback: Things To Do In Dallas Tonight: July 26 | FrontBurner

  4. In the world of industry, what businesspeople wear, determines their efficiency in the transactions that they will connect in. Successful businessmen will always want to seem orderly and focused, and this can only be achieved through buying exact and just right shirts.

  5. Spot on with this write-up, I seriously feel this web site needs much more attention. I’ll probably be back again to see more, thanks for the information.