When SMU grad Kevin Lavelle spent an internship in Washington D.C., he didn’t realize it would lead to an invention, but when he watched a man dripping in sweat head into a meeting with a congressman, he knew there was a need for a more comfortable men’s dress shirt that could withstand a little heat. Yesterday, his new business launched online. Introducing: Mizzen+Main, U.S.-made moisture-wicking, wrinkle fighting, dry clean-free men’s dress shirts. Heard of Under Armour or Nike Dri-Fit? It’s sort of like that, except in the form of trim-fitting, button-front, business-friendly men’s shirts that look like their starchy, less comfortable cousins. Two versions of the shirt are now up for grabs. (In waffle texture or smooth, both in white.) If the special launch price of just $99 per shirt–or the fact that you can toss these babies in the washing machine and hang them up to dry–doesn’t get you e-shopping, head to the Mizzen+Main Launch Party on Thursday, July 26 to cop a feel of these smooth, sweat-proof shirts in person at the Fashion Industry Gallery. There will be bites by Bolsa Mercado and an open bar from 6 pm to 8 pm. Plus, Mizzen+Main will donate a portion of each purchase to wounded veterans and their families. The evening’s honorable recipient is Taylor Morris, wounded Navy explosives specialist, who lost all four limbs in Afghanistan in May 2012. RSVP here.
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RAYA RAMSEY – ShopTalk is the go-to-guide for getting your Dallas shopping fix, beauty advice, and an insider's look at the local style scene.