This is Not Your Mother’s Bra Line

Well, it might be, as it was founded in the 80s, but Wacoal, sold in Nordstrom, Neiman Marcus, Macy’s, and other department stores, has jumped ship from its stereotype. It’s no longer only nude bras in comfy cottons, but has expanded with multiple collections, like, the “i” line with iBras, iPant shapewear, etc., the b.temt’d younger, playful collection, and the Luxe line in sexy lace trim. And here’s the thing. If you want to be placed in a quality bra and fit by experts, you want to go with a brand, like Wacoal, that has been around for decades, honing in on its boob expertise with multiple generations of women. BridalBuzz’s Ryan Conner and I had the opportunity to be meet with national representatives this week and be fit by the capable (and warm) hands of local Wacoal experts, and were pleasantly surprised by the comfort, fit, and range of style options of the bra line. Plus, the flirty spring colors from b.tempt’d were fun to peruse. To get in touch with a local expert, call your local department store and ask for an appointment with a Wacoal consultant.

Where to Shop in Dallas this Weekend

Pop-Up Shop at TrendZen: The active wear pop-up shop will be parked at 4210 Shady Hill Dr. this Sunday, January 27, from 12 p.m. to 4 p.m.

Winter Wear Sale at Krimson & Klover: It may feel like spring outside, but winter wear is on major sale this week at this boutique. Cold-weather clothes will be marked down 20% on January 24, 30% on January 25, and 40% on January 26. Spend over $100? You’ll score a free scarf with your purchase.

50-Percent Off Sale at Mal Malouf: 50% off all clothing, jewelry, shoes, and bags until February 2.

Big Discounts at Mine. A Boutique.: All sale items are now 75% off.

Penny Sale at Cotton Island: Both the Dallas and Plano locations of this already reasonably priced boutique are having their fantastic Penny Sale through February 2. Pick up an item from their sale racks and snag another discounted piece for a penny.

Jessica Mitzner is a ShopTalk intern.