LA Shops, TenOverSix and Traffic, Set to Open at the Joule Downtown in February

With the exception of the original flagship Neiman Marcus, today’s downtown Dallas is no shopping destination. There is no pocketful of coolness that invites you to spend the entire day (like Santa Monica’s Abbott Kinney or New York City’s West Broadway). We have our gems, but not a stash big enough to keep you for a lengthy afternoon of shopping, sipping, and lunching. Good news, though. The Joule owner Tim Headington wants to change this.

The hip, boutique hotel is getting a makeover. An $80 million makeover. This will include expansion to allow two new cool shops to open doors: TenOverSix and Traffic L.A., both California-based boutiques, set to open in February, according to Women’s Wear Daily (warning: pay wall). According to the WWD article, Traffic L.A. will stock Dolce & Gabbana, Comme des Garçons, Rick Owens, Isabel Marant, and more; and TenOverSix will continue to carry Phillip Lim, Loeffler Randall, Vena Cava, Pamela Love, and others.

I don’t know if these high-end retailers will draw enough shoppers to sustain the lives of the stores and revitalize the energy of downtown, but it’s a start.