Articles for May 4th, 2012

Buy-One-Give-One Shauns Shades Now at Piermarini and Original Octane

Shauns Shades "Lomond" sunglasses in brown and ivory with a brown gradient lens. (photography by Matthew Shelley)

I got sent a press release regarding Shauns Shades, a cool sunglasses company with a buy-one-give-one-back business model. I was getting ready to deliver the bad news–that I can’t blog about it because we really only cover products that are available locally–when I received another email that the line was picked up by two boutiques we love: Piermarini and Original Octane. The eyewear collection contains more than 40 different styles (like aviator, oversized rectangle, etc.) in a variety of different colors priced from $150 to $295. You can try them all on in the virtual mirror, too. (See right.) The best part is in the purchase. For every pair of sunglasses bought, a pair of eyeglasses, along with an eye exam, is donated to a someone in need in a developing country. It’s not the first line of its kind (Warby Parker eyewear does the buy-a-pair-give-a-pair gig, too), but I’m happy to see more businesses taking a philanthropic approach.  And, of course, I’m thrilled to have one more reason to visit Piermarini and Original Octane.

So, Vogue is Going to Promote “Healthier” Body Image? Hm.

Yes, magazines put abnormally thin human beings on covers. (We’re guilty of it too.) Sure, Photoshop is overused. As Tina Fey admits in Bossy Pants, “I feel about Photoshop the way some people feel about abortion. It is appalling and a tragic reflection on the moral decay of our society…unless I need it, in which case, everybody be cool.” And it’s sad that we have discovered a girl’s self esteem peaks at 9 years of age. But the most peeving part of this conversation (that we just. keep. having.) is that fashion magazines step in like superheroes with their once-a-year health issues or one-time plus-size model spread, poised to excuse themselves from endorsing too-thinness and advocacy group’s complaints. The other 11 months of the year, we find the usual super slender bodies donning delightful designer concoctions.

Now, Women’s Wear Daily reports that Conde Nast’s Vogue publications are going to start promoting “healthier” body image with a new, so-called “Health Initiative.” Wait. Hold the phone. That’s problem number one, since they won’t agree to simply promote healthy body image. Just healthier. According to WWD.com, the six-point agreement signed by Vogue’s 19 worldwide editions includes the following:

Among the points that form the pact are that the editors will not knowingly work with models under 16 or who appear to have an eating disorder; that they will ask casting directors not to knowingly send underage models to their magazines; they will help structure mentoring programs so that more mature models can advise their younger counterparts; they will encourage designers to “consider the consequences of unrealistically small sample sizes,” and that they will encourage show producers to create healthy backstage working environments for models.

More -ier language. They won’t stop working with underage models, but they won’t do it knowingly. They still won’t I.D. models and turn down the ones under 16, but they’ll ask casting directors not to send them. They’re not going to set up mentoring programs; they are just going to help structure them. They won’t demand larger sample sizes from designers, but they will encourage them to consider the consequences.

I think that one of two things should happen. One, fashion magazines should stand up say, “Look, clothing looks better on skinny b*tches. We are not responsible for people getting the wrong idea.” I mean, I get it. These out-of-grasp body shapes and obscenely priced garments keep the high fashion world feeling exclusive and inspirational. Plus, fashion is about the clothing, not necessarily the model. Or, two, if they’re really committed to healthy body image (not healthier, but healthy) go ahead and commit 100 percent to changing the image currently promoted (from stick thin young things to womanly shapes) and move forward.

Nautical Cologne and Sunglass Giveaway

The Real Deal: The Nautica Aqua Rush cologne and sunglasses await you.

This one’s for him. (Although you can surely make off with the shades, ladies.) The ever-all American Nautica brand has released a summer cologne inspired by… gasp!… water. According to Nautica, this fragrance is:

Energetic. Confident. Inspired. Nautica Aqua Rush captures the freedom and adventure of the man who is undeniably masculine and appreciates the rush he gets from living life to the fullest.

Top Notes: Sea Breeze Accord, Yuzu Splash, Coriander
Mid Notes: Water Mint, Clary Sage Absolute, Violet Leaves
Dry Down: Amberwood, Watermusks, Teakwood

I’m a sucker for violet (the color and the scent) so I’d love to dig into the plastic wrap and take a whiff, but I’ll leave that to our lucky winner who also scores these pretty sweet shades in an aqua aviator shape. They come in a great sunglasses case, too.

Enter here to win.