Best New Place to Buy Denim in Dallas: REUSE Jeans

The spring collection is made of pastels in skinny legs and bell bottoms.

REUSE Jeans opened two weeks ago at the Shops at Park Lane. When I received the press release for REUSE, it spoke of eco-friendly fabrics and sustainable apparel. I was skeptical. I do not care for the Shops at Park Lane. And, save for Whole Foods, nothing about Park Lane is particularly planet conscious. But I’m past all of this now having visited the store last night. Every Thursday night, REUSE serves champagne so it was the obvious choice of weeknights to go. Four of us girls headed over to check out the shop.

The jeans here are recycled. (Before you crinkle up your nose, we’re not talking about pre-owned jeans.) The material itself is recycled. Scraps of discarded denim are cleaned, broken down back into original cotton, mixed with fresh cotton and spandex (for a stretchy fit), and reworked into new pairs of skinny jeans, low-rise flares, mid-rise bell bottoms, and more. The color selection is extra special. Each season, a collection of hues is released. (The spring 2012 pastels above come in skinnies and flares. The jewel tones from fall, below, are available in skinny legs.)

The fall collection. (photography courtesy of REUSE Jeans)

We were encouraged to try the jeans on to truly experience them. I kept myself busy snapping photos while the rest of my team hit the dressing rooms. (I typically find jeans uncomfortable, and I wasn’t interested in rediscovering my size.) When my three friends kept emerging in different colors, oohing and aahing about their cute butts and comfortable wear, I considered changing my mind. When I found out you have to go down a size in these jeans, I caved. Then I was hooked. My friend without a rear end suddenly had a perky hiney. No one had a muffin top. And most of all, we were comfy. “I could wear these to yoga,” one said. Prices are pleasantly surprising at $95 for women, $125 for men. Your turn to hit the dressing room.

HEAD IN RIGHT NOW AND ALL JEANS ARE BUY ONE, GET ONE 50% OFF.

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20 comments on “Best New Place to Buy Denim in Dallas: REUSE Jeans

  1. Love REUSE Jeans and I am excited about the store being open in Dallas now! I can’t wait to buy the colorful skinny jeans for the spring!

  2. I have a pair that I bought in California. They’re SO awesome! I’m exited there’s a store here now!

  3. This article is spot on. I have been jeans- depressed ever since Lucky Brand stopped carrying my favorite model. I stumbled onto this store by happenstance. Oh. My. Lord. These jeans are incredible! I can’t wait for the next shipment of men’s!

  4. These Jeans Rock !!!! They feel so good when you are wearing them. I bought several pairs and will going back for more.
    Highly recommend them !!!

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  6. My son and my daughter love the jeans. They will not wear anything else. I wish they had them in my size. Glad they are in Dallas now. See you soon !!!

  7. Our whole family has found styles and fit amongst the Reuse line, that we love! What a great, and creative, concept for a clothing line that looks good, and feels better–and, the price point is phenomenal!! Thank you, REUSE for recreating denim:)

  8. You have to try these on to truly appreciate how great they are. These jeans are so comfortable. They look great, this company obviously cares about the environment, and you are super comfortable while wearing these jeans.

  9. My daughter was buying Reuse Jeans before they even moved to their new location at Park Lane. She and her friends love the styles and fit. She even has one of their jackets. Highly recommend this product and the people who sell them!

  10. I have two pairs of R.E.U.S.E. jeans and love them. They fit great and the sizing was really nice. The salespeople were really helpful so I could find the right fit for me. Plus I don’t feel so bad for buying new jeans since they are better for the environment.

  11. Love LOVE these jeans. The colors are so fun and fresh and yes they are so incredibly comfortable!

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  16. I bought my Reuse skinny jeans from Valdosta Ga and I love them so glad I tried them on because they are now my FAVORITE! Recommend to anyone!

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